변화하는 신문 칼럼

뉴욕 타임즈에서 월간칼럼으로 개재되던 Modern Love 가 비디오로도 제공된다고 합니다. 칼럼의 글을 비디오로 만들기 시작한 건 2년 정도 됐다고 합니다. 하지만 역시 글보다 무언가 더 보여줄 수 있는 비디오를 만드는 것은 많은 노력이 필요하다고 합니다. 뉴욕 타임즈에 의하면 앞으로 비디오의 시각, 움직임, 소리에 긍정적 영향을 받을 수 있는 다른 칼럼들도 비디오가 제공될 예정이라고 합니다. 디지털 시대에 도래하여 신문에서 글로만 보던 칼럼들이 비디오로 제공되어 독자들에게 더 풍부한 간접경험을 제공하는 방법이 신선하단 생각이 듭니다.

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'New York Times' Debuts First Animated Video Series

The New York Times is debuting its first animated series, a monthly compliment to the paper's popular Modern Love column that features personal essays about marriage, dating and relationships.

The series is part of a broader video effort at the Times, one that ramped up considerably when Jill Abramson took over as executive editor two years ago.

The challenge the Times faced with the video series is one familiar to all producers of web video: How do you create something that enhances — not simply reiterates — the text surrounding it?

SEE ALSO: YouTube Co-founders Launch Video App for iPhone

"No one wants to watch a video that's exactly the same as what they just read," Zena Barakat, a video producer at the Times, said in a phone interview with Mashable on Wednesday. "The idea was to do a video that can stand alone, but also talks to the column."

Several weeks ago, Ian Chillag, who produced the audio for the video, interviewed the author ofthis week's column, writer Steven Petrow. He was in search of extra details about Petrow's essay, which chronicles his experiences with a $6,000-a-year matchmaking service. Chillag discovered an interesting lead-up story: That is, what spurred Petrow, after years of deliberation, to finally sign up for the service. He took this story to animator Xaver Xylophon to produce the video above, which took four weeks to animate and is narrated by the author himself.

In this instance, Barakat says the lead-up was the most interesting to tell visually, but that won't always be the case.

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Many Modern Love essays, of course, have more to the story than can be told in 1,500 words

Many Modern Love essays, of course, have more to the story than can be told in 1,500 words, and its wonderful to have this other way of adding to the written narrative," Daniel Jones, the Modern Love editor, wrote in a follow-up email to Mashable. "I think readers will appreciate hearing the writer's voice and allowing more to be told, though the animation is really it's own thing."

Modern Love won't be the only column to get its own video add-on. Rebecca Howard, the head of video production at theTimes, says that as the paper builds out its video strategy, it is looking at popular columns and journalists that could benefit from the addition of "sight, sound and motion." The team decided to start with Modern Love because the "intimate nature" of the essays lend themselves naturally to video, she says.

The Times has launched a number of other video series in recent weeks, most recently Frugal Traveler. The organization is also working on a series with food columnist Mark Bittman.

Howard says the company is seeking out sponsorships for many of its series. "It really gives brands the ability to get more connected on site," she says.

http://mashable.com/2013/08/08/nyt-modern-love-video/